Steps for a Successful PPC CampaignPay Per Click (PPC) campaigns provide the opportunity to generate sales, leads or inquiries, at a fixed Cost Per Click (CPC). PPC Campaigns work best when directly associated with your SEO strategy. See our blog article comparing Pay Per Click vs SEO.
We have experience designing and running PPC Campaigns on Search Engines using Google AdWords, as well as on Social Media via Facebook ads. We believe it is imperative to formulate a clear strategy, whether implementing a new PPC campaign or taking over an existing PPC account.
Planning phase sets the foundation for achieving your small business marketing goals: Keyword Research & Analysis, Competitive Analysis, Identity Campaign Goals, Discuss Campaign Specifics, Target customers Analysis. Based on your feedback and needs, Wave UC Will create a PPC action plan and review it with you prior to the next phase.
Your PPC Campaign is now ready to execute, Wave UC will launch it online and begin measuring its performance. This phase includes driving targeted traffic, site conversions, data collection, and testing to determine which strategies are performing best. Once your PPC Campaign is live we will monitor its performance to ensure an optimal return of investment.
After your PPC Campaign is live, we will gather all available data. Wave UC will carefully analyze all information and will provide you with a custom performance report of your PPC Campaign. Wave UC provides you with a monthly report. Wave UC will cover strategies and improvement actions for your PPC Campaign.
During the analysis phase we are able to identify areas for improvement. Now we can optimize your ROI by acting on these areas. Wave UC will work on enhancing your PPC Campaign. Once the PPC account has been created, the work has only just begun. Continual testing and optimization is essential if the the best results are to be achieved.