A well-designed website is one of the best marketing tools a small business owner can have. When visitors come to your website, they will make a decision in seconds whether to stay, browse and buy or to move on to a competitor’s website. The secret is the right combination of relevant content and aesthetics. Your goal is to make a great first impression, be professional and offer your customers and visitors a clear and easy to navigate website.
Get Professional Web Design Help
You are great at what you do. Small business owners tend to wear many hats in their business. Rather than do it all, a great business owner knows when and what to delegate and outsource to a partner. Running your own business can be overwhelming and just like any other strategy, planning prior to acting increases your chances of success.
Small business web design basics
The best tip we can provide small business owners is: Invest the time in design and strategy before you start building. Choose a web design company that will understand how to implement your vision. Wave Unified Communications provides small business owners with complete website services, including brand new websites or re-designing established websites that are in need of a make-over to reflect your business.
Web Design Tips for Small Business Websites
Here are six small business website design tips that cover the most important components every website needs in order to succeed.
Simple & Consistant
This is the time for your elevator pitch. In 15 words or less, describe your business and why you are a good fit for the visitor. Keep in mind the best SEO keywords that describe what you do. Learn more about on page SEO.
Clean Web Design Layout
Display your phone number and a simple contact form. Nobody likes to fill out long questionnaires in a first visit, keep it concise. The best location for phone numbers and contact forms are on top of the pages, for easy visualization.
Sing your praises
Local Listing Reviews
Online reviews are important in influencing buying decisions. Pick the most relevant reviews and show them off. Make sure your local listings are up-to-date so visitors can find you and leave you a review.
Grow your website
Keep your website alive by adding blog posts, and other content to your website to be search-engine friendly and drive visits. Blogging can drive traffic to your website, increase your SEO/ SERP and develop better customer relationships.
A presence in local directories and maps ensure you are easily found. We get your business listed on key directory listing services to ensure you are showing up everywhere you should be. Keep your local listings up-to-date and accurate to ensure customers can find you. Learn more about Local SEO.
Optimize for Mobile
Responsive Web Design
With the rise of the mobile user, ensure your entire website is mobile-friendly. It’s important to ensure your website is optimized for whatever device your visitors use. Learn more about RWD
Web Design Tips for Small Business InfographicYou can view all the web design tips on the infographic below:
Wave UC helps with your Small Business Website needs
Small businesses still think that a website is a “build it and forget it” marketing plan. Don’t treat your website as some sort of separate entity devoid of the business. Wave UC works with you on all the steps for a successful website design for your small business: Planning, execution, analysis and optimization. Call us today for a FREE Consultation: (813) 863-1480