My father-in-law told me about an experience he had when looking for a specific service offered by several small businesses. “I ‘googled’ it and they didn’t even have a website. I don’t trust them to do the work. On the other hand, I found this other company with a website, email and nice reviews. I felt better about them”. That got me thinking, how many of us have already had a similar situation when looking for businesses, services or stores.
I went with my husband to the Florida Home Show last weekend. We wanted to check out the new trends in home services and take advantage of good offers for things that need to be done in our home. The first company we visited had a business card, but the email address was something like: firstname.lastname@example.org. This got me thinking – maybe the first 173 John Smiths would have been my first option for the service because they came first… just kidding. We definitely didn’t feel as comfortable as we did with another company with a more professional looking email like: email@example.com.
According to Statistic Brain, only 53% of Small Business in the US have a website. The majority of them believe it is too expensive or too complex to have one. Another very important study by The Cisco Internet Business Solutions Group (IBSG) shows that 8 in 10 consumers shop online prior making a purchase.
If you are in business, you should have a website because:
You stop being invisible. More people are more likely to find you (8 out of 10)
A website helps you establish credibility as a business. If you do not have a website, customers are going to assume that you are a small time company that does not take their business seriously
One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can’t get your site to rank in Google just like a larger company
You can create another sales tool. Business owners can generate direct traffic from people who want to learn more about their products and services. Use it to build confidence in your brand and to give customers important buying information and incentives
Customers can find you on Google. Search Engine Optimization is key to control where you site shows up and for which queries. More than 18 billion searches are conducted every month by American consumers. If entrepreneurs have optimized their websites using SEO best practices, this could lead to dozens of potential leads each month
Take time to consider the thoughts above as we, ourselves, have spent many hours working through the maze that is the Internet. We believe in building lifelong partnerships with our customers. To reach our goal, we understand that a business website needs to be well-designed, responsive and affordable.
Ask us how we can grow your business by being your tech partner in the cloud.