Hashtags in Social Media – What and Why?

# Hashtag in Social Media, Facebook, Twitter and Google Plus
A hashtag is a word or an unspaced phrase prefixed with the hash symbol #.  If you type an update on Facebook or Twitter with the hashtag before the keyword, it will become trackable.  When clicking on the tagged word, you will be able to track what everybody else is saying about it.  That is how you know what is trending online.  Twitter, Facebook and Google Plus have a way to check the trends.  In other words, hashtags allow you to see what are the most popular topics of the day.  In a world where we are bombarded with information, hashtags help you to see the most important news of the day. Just like you search on Google, Bing, and Yahoo, search also happens on social media channels. People search every day on Pinterest, Twitter, Google+, Instagram, YouTube, and other social platforms using words and hashtags with success.

Facebook learns Hashtag from Twitter

In 2007, the only social media that actually used hashtags was Twitter.  In June 2013, Facebook finally adopted hashtags.  Mark Zuckerberg’s social network wanted to make it easier for users to find content that was already on Facebook.   According to Facebook, several users were already posting hashtags anyway, so why not make them work?

Don’t forget about Google+

Another major social network that adopted hashtags was Google Plus.

With Google’s Hummingbird update late 2013, all marketing executives were focused on updating their online marketing and SEO strategy.  The Hummingbird update impacted the social media marketing realm by increasing SEO dependence on Google Plus hashtags.

Whether you like them or not, hashtags are a key part of social media marketing. More than 70 percent of people on social media use hashtags.  The hashtag is a tool to be used to reach new audiences, connect like-minded people, and facilitate streams of conversation.

In our next blog, we will be offering some tips for small business owners on how to easily use hashtags in their social media channels. Wave UC can assist you with your Social Media Presence on Facebook, Twitter and Google Plus.  Call us today at (813) 863-1480 for a free consultation.