What is SEO and why Your Business Needs it?

Waveuc - Blog SEO Search Engine Optimization for Small Business

What is SEO?

SEO “Search Engine Optimization” is the process of getting traffic from the free and organic listings on search engines like Google, Yahoo and Bing.  This is where web pages and other content such as videos or local business listings are shown and ranked based on what the search engine considers most relevant to users. There are typically different sections on the top and side of the page for paid ads, while the most relevant and free results remain in the main part of the page. Today, a website without SEO is similar to having a large amount of marketing materials that never gets distributed to anyone.  It is not practical to have a website if you are not going to invest in SEO.

Why should I care about SEO? 

SEO is Good for Business Visibility and Branding.  The main goal is to get a competitive ranking when customers are searching for your products and services SEO goes beyond listing your site with search engines.  You need to consider SEO in the site design, during the site’s coding, content and images.  SEO goes further by continuously monitoring your website’s traffic, testing new user interfaces and constantly improving your metadata and content. SEO is not a set it and forget proposition. It’s an iterative process. SEO is a long-term strategy.  Expect to spend months working to meet an SEO goal and when it’s reached, expect to work continually to maintain or surpass it. SEO is never ending, much like marketing in general. It also changes based on Search Engines updating their indexing algorithms.  What works today may not be as effective tomorrow. Some of your competitors have figured out that they need SEO, too. That means their rankings and SEO strategies may evolve as quickly and as nimbly as yours. So number 8 one week may be number 15 the next. Press on.

How do I get SEO?

A website requires continuous improvement, monitoring and testing for it to reach its full marketing potential. Wave UC can provide you with the tools, knowledge and service your website needs to take your business to the next level.  Contact us today to maximize your website using our SEO services.